How we designed Booking.com for Business 看最完整的內容請前往 http://blog.booking.com Originally posted by Ivan Babko in http://blog.booking.com It’s no secret that Booking.com has a strong data-driven culture. We validate our work through A/B experimentation, allowing millions of customers to have their say in what works best. But quantitative research is not our answer to everything; we adjust our toolset to the problem at hand. When we set out to build Booking.com for Business , it immediately felt like we were in a startup. Suddenly, the wealth of experimentation data at our disposal wasn’t enough to start building the application for businesses. To kick-off the design work, we needed to know more about our business users’ needs, motivations, and current frustrations. We needed to get out of the building and talk to them. Initial research We performed a series of user interviews in several countries with a significant share of business travel. We met with business travellers o...
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